Cross-Platform and Mobile Advertising Market Size Analysis, DROT, PEST, Porter’s, Region & Country Forecast Till 2027
The Cross-Platform
and Mobile Advertising Market is expected to grow from USD 27.19 billion in
2018 to USD 150 billion by 2026, at a CAGR of 20.9% during the forecast period.
The driving factor for growth being the increasing use of internet of mobile
and increase in the need of mobile application. However, concerns associated
with privacy and location may act as the restraining factors for the market.
The massive use of mobile internet and the emergence of
cross- platform devices is increasing at a high rate because of the increase in
growth of web applications on mobile. In today’s fast moving world with the
help of technology, mobile devices have become an integrated part of the day to
day life. Cross- platform is one of the many divisions of online advertising
which allows user to reach targeted customers through laptops, mobile phones
and other devices that uses internet for the mode of entertainment. It helps
many users to run their business just at the ease of their comfort.
Players will require increased investments to tackle these
challenges and facilitate growth in the coming years. This report comprises
drivers, restraints, opportunities, and challenges pertaining to Cross-Platform
and Mobile Advertising Market; and extensive value chain analysis, patent
analysis, analysis of the current manufacturing capability and technology
status, commercialization potential in different devices, along with market
size forecasts till 2026.
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Key participants
include
Google (US), Facebook (US), Apple (US), SAP SE (Germany),
Yahoo (US), Microsoft (US), AOL (US), Inmovi (India), millennial media (US) and
Tapad (US).
Further key
findings from the report suggest
Growth of Cross-Platform and Mobile Advertising Market is
directly fueled by the enhanced growth of mobile application and the increased
need in the use of mobile internet. The Cross-Platform and Mobile Advertising
Market is expected to grow from USD 27.19 billion in 2018 to USD 150 billion by
2026, at a CAGR of 20.9% during the forecast period.
Based on device type, the market is segmented as mobile
phones, tablets, laptops and smart TV. The rapid emergence of social media,
digital marketing and online advertising has brought life to the field of
advertising. Online advertising being the most popular form of advertising is
gaining growth in various sectors of the market world. Because of the rapid use
of mobile devices among individuals, the mobile device type is expected to
bring the highest growth of 6% among all.
Based on Advertising type, the market is divided into short
message service (SMS)/multimedia messaging service (MMS)/, search advertising,
Peer-to-Peer (P2P) messaging, rich media and display advertising, in-game
advertising, and in-app advertising. The most common type of online advertising
is done by the display through the use of mobile and other interactive devices.
Almost 80%-90% of the marketers use online marketing that is accepted in all
size of business. Various advertisers use the platform for mobile advertising
along with other digital advertising methods to buy, sell, manage and even
track their products.
Based on Industry, the market is segmented as Telecom &
IT, Consumer goods, retails & restaurants, Energy & Utilities,
Healthcare, Academic, Supply chain & logistics, banking & financial
services. The utilities and energy segment is estimated to bring the highest
rate during the forecast period. Various sectors like the restaurants, retail
and consumer goods are focusing more on the digital advertising methods to
engage their customers through online and via digital methods. This helps to
target the customers by their exact need. Besides this, the market also has
seen increase growth in the healthcare, entertainment and media, automobile,
travel and other sectors.
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For this report, Reports and Data have segmented into the
global Cross-Platform and Mobile Advertising market on the basis of resin type,
composite phases, industry vertical, and region:
Device type (Revenue, USD Million; 2016–2026)
Mobile
Tablets
Smart TV
Advertising type (Revenue, USD Million; 2016–2026)
Search advertising
SMS/MMS/P2P
In-App advertising
In-Game advertising
Rich media
Display advertising
Industry (Revenue, USD Million; 2016–2026)
IT & Telecom
Consumer goods,
Retail & Restaurants
Energy &
Utilities
Healthcare
Media and
Entertainment
Banking and
financial service
Supply chain &
logistics
Regional Outlook (Volume, Kilo Tons; 2018-2028 and
Revenue, USD Million; 2018-2028)
- North
America
- Europe
- Asia
Pacific
- Latin
America
- MEA
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